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Private client dashboard
Trusted by ambitious DTC brands · Rated 4.9 / 5.0

Ads designed from your data,
not from guesswork.

No pressure. Just a clear path forward.

+40
Brands scaled
From seed to 7-figure ad budgets
98%
Client retention
Brands stay quarter after quarter
4.9
Average rating
Across active client engagements
Faster iteration
From data → ad → result in days
“Edrick is very talented and has a great understanding of what makes an ecommerce ad effective. 10/10 would recommend to anyone who needs some Meta ads created. His ad grading system is pretty impressive as well!”
James Holloway
Founder · DTC ecommerce
How it works

Three steps. No agency layer.

01
Import your CSV weekly

Drop your latest ad performance export into your private dashboard. Takes seconds.

02
The system finds the winners

It analyses which avatars, angles and ad styles are converting — and which to kill.

03
I design in that direction

New creative built around your proven winners. The system learns each week and gets sharper over time.

FAQ

Questions, answered.

How does the system identify winners?+

Every CSV upload is scored on the metrics that matter — ROAS, CTR, hook rate, CPA and spend velocity. The system clusters ads by avatar, angle and format, then flags the combinations consistently outperforming your account baseline. Losers get cut, winners get doubled down on.

What does “gets better over time” actually mean?+

Each week of data sharpens the model of your account: which avatars convert, which angles fatigue, which formats hold attention. Direction gets more specific, fewer creatives are wasted on unproven ideas, and iteration speed compounds.

How often should I upload performance CSVs?+

Weekly is the sweet spot — enough signal to be meaningful, fresh enough to act on. If you’re spending heavily or testing fast, twice a week works too. Less than weekly and the system lags behind your account.

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